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Title Details

RRP / List Price: $104.99

Title   Digital Business and E-Commerce Management : Strategy Implementation and Practice 

ubiq Price: $100.79

Author   CHAFFEY Dave  ISBN   9780273786542  Add to shopping cart   
Publisher   Pearson Education  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Infosys/Opsm  Terms and conditions
Edition   6 Type   Go back
Publication Year   2014 
Subject   Business mathematics & systems 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Featured in the June 2015 Business Books newsletter
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