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Title   International Business 

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Author   RUGMAN Alan / COLLINSON Simon  ISBN   9780273760979  Add to shopping cart   
Publisher   Prentice Hall  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Int Business  Terms and conditions
Edition   6/2012 Type   Go back
Publication Year   2012 
Subject   International business 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

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