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Title Details

RRP / List Price: $134.99

Title   Business of Tourism Management 

ubiq Price: $129.59

Author   BEECH & CHADWICK  ISBN   9780273688013  Add to shopping cart   
Publisher   Prentice Hall  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Tourism  Terms and conditions
Edition   1 Type   Go back
Publication Year   2005 
Subject   Tourism industry 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis This exciting new book, firmly embedded in the management discipline, helps to equip students and future managers with both the business skills and an understanding of tourism, which will enhance their employment prospects within this dynamic industry. "The Business of Tourism Management" provides an introduction to key aspects of tourism, and to the practice of managing a tourism business. It explores the functions of management within the world of tourism, showing how tourism as a business has evolved, how the tourism and travel industry is structured, and how tourism businesses operate within their political, economic and socio-cultural environments. Written and contributed by leading academics and practitioners in the UK, Europe and Australia, "The Business of Tourism Management" is ideal for both undergraduate and postgraduate students of tourism management.Its key features include an internationally and business-focused textbook that meets the needs of tourism management students around the world; many original case studies and examples encourage and enable students to apply theory to real-world scenarios; extensive coverage of electronic commerce, reflecting the fast-paced development and realities of the industry; learning outcomes, case studies, guided questions, discussion points and ideas for further research help students structure their progress. John Beech is Head of the Department of Strategy and Applied Management at Coventry Business School, Coventry University. Simon Chadwick is Programme Director for the MSc in Sport Management and the Business of Football at Birkbeck College, the University of London.

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