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Title   Good for Business The Rise of the Conscious Corporation 

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Author   BENETT & OREILLY  ISBN   9780230616875  Add to shopping cart   
Publisher   Palgrave-Springer  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Int Business  Terms and conditions
Edition   1 Type   Go back
Publication Year   2009 
Subject   Business strategy 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis In order to secure consumers' patronage, corporations from Home Depot to GE are undergoing an evolutionary transformation in the nature of their operations, strategies, and relationships with consumers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate just how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. They show how four key elements will serve as the cornerstones of the most successful businesses of the future: *Purpose Beyond Profit *Humanized Leadership *Corporate Consciousness *Collaborative Partnerships Going forward, corporate culture and social responsibility will sit at the center of brand strategy.

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