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Title   Beyond Words Copywriting Lessons for Advertisings MultimediaLandscape 

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Author   VAGNONI ET AL  ISBN   9780230613881  Add to shopping cart   
Publisher   Palgrave-Springer  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Marketing  Terms and conditions
Edition   1 Type   Go back
Publication Year   2010 
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns have become more complicated with so many media platforms to write for--print, television, internet search, online, and cell phones. How do you write a great headline with perfect copy for so many outlets? "Beyond Words" guides both new and experienced copywriters through the process of creating compelling messages that sell. Vagnoni, an industry expert, shows readers what it's like to work in the fast-paced world of an agency while providing practical advice such as how do you sell your ideas; how to work within a creative team. He also details the creative processes of award-winning multimedia ad campaigns such as Nike's "Battlegrounds" series of reality programs, E-Trade Financial's "Talking Baby" campaign, and Microsoft's "Halo 3" campaign.

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