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Title   Brand Digital Simple Ways Top Brands Succeed in the Digital World 

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Author   ADAMSON A  ISBN   9780230606043  Add to shopping cart   
Publisher   Palgrave  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Marketing  Terms and conditions
Edition   1 Type   Go back
Publication Year   2008 
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.

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