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Title Details

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Title   Advertising to Children : New Directions New Media 

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Author   BLADES / OATES / BLUMBERG / GUNTER  ISBN   9780230252028  Add to shopping cart   
Publisher   Palgrave-Springer  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Marketing  Terms and conditions
Edition   1/2014 Type   Go back
Publication Year   2014 
Subject   Advertising & society 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis

This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements.

Featured in the June 2014 Business newsletter.
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