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Title Details

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Title   Blog Marketing 

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Author   WRIGHT J  ISBN   9780072262513  Add to shopping cart   
Publisher   McGraw-Hill  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Marketing  Terms and conditions
Edition   1/2006 Type   Go back
Publication Year   2005 
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Fortune has named blogs one of the top 10 trends to watch. According to a recent survey by Always On Network, more than 66 percent of Fortune 500 companies and 75 percent of all U.S. companies are looking at blogging as a means of building customer relationships, advertising, or income. More than 200 million people read blogs. With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications. All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well as small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.

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