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Title   Breakaway Brand How Great Brands Stand Out 

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Author   KELLY & SILVERSTEIN  ISBN   9780072262377  Add to shopping cart   
Publisher   McGraw-Hill  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Marketing  Terms and conditions
Edition   1/2005 Type   Go back
Publication Year   2005 
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Readers will learn how to integrate packaging, advertising, promotion, the Internet, and "advertainment" into a sure-fire success strategy. This book is a must-read for CEOs and managers of marketing, advertising, brand promotion, sales, and customer service, as well as small business owners. Arnold Worldwide, one of the top 15 U.S. advertising agencies, will be using this book to promote its business. More than 30 branding success stories are featured in the book, including Target, eBay, Absolut, Dell, eBay, Nike, and UPS.

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