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Title Details

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Title   Communicate to Influence : How to Inspire Your Audience to Action 

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Author   DECKER Ben / DECKER Kelly  ISBN   9780071839839  Add to shopping cart   
Publisher   McGraw-Hill  Group   Commerce/Law View shopping cart
Binding   Hardback Category   Communicatio  Terms and conditions
Edition   1 Type   Go back
Publication Year   2015 
Subject   Business communication & presentation 
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis It isn't just about the message, it's about the messenger. It isnt just about what you say, but how you say it. Communicate to Influence helps you turn your messages of information into messages of influence.

Using the trademarked Decker Method, the book teaches you how to determine where your communications experience falls within the Communication Quadrant framework. Are you informing or leading? If you're leading, is it by authority or influence? You can then tailor your communications to establish trust and drive real change.

Featured in the May 2015 Business Books newsletter
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