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Title   Be Unreasonable The Unconventional Way to Extraordinary Business Results 

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Author   LEMBERG P  ISBN   9780071481632  Add to shopping cart   
Publisher   McGraw-Hill  Group   Product Dump View shopping cart
Binding   Hardback Category   Dump  Terms and conditions
Edition   1 Type   Go back
Publication Year   2007 
Subject    
Stock Status   Not currently in stock - contact store for availability 
Order Status   Not currently on order 
Synopsis Break all the rules! This book offers a revolutionary new approach to harnessing business opportunities by doing the unexpected. How can you get an edge in business using the safe, reasonable strategies everyone else uses? The answer: you can't. "Be Unreasonable" demonstrates how turning traditional approaches on everything from pricing, to cultivating "A" teams, to corporate spending on its head will yield extraordinary business results. This book gives you the strategies and tools to reproduce Paul Lemberg's results in their own companies. 'The thing I'm really excited about is the book's core concept: that oftentimes the wisest action is to be unreasonable ...clear, memorable, and actionable' - Bruce Kasanoff, former partner, Peppers and Rogers.

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